Where Feelings Begin to Linger

Emotions deepen when they arrive slowly.
Yeop’s Cloud Wishes series began with a simple intention: to create moments where feelings can linger, rather than messages that are quickly consumed. Rooted in the calm and ease found in nature, the project set out to distill the emotional temperature the brand wanted to convey into a refined visual language.

Two Moods, One Emotional Thread

Forest Green and Sunset Peach each captured different scenes and emotional tones, yet the brand experience needed to flow as one.
The challenge was not just to let each mood stand on its own, but to establish a consistent framework through which Yeop could form an ongoing emotional connection with its audience.

A Structure That Holds Emotion

Sphere D defined the core of the brand strategy around three elements: Circle · Message · Touch.
Overlapping circular forms visualize the way emotions move, meet, and settle, while a restrained palette and generous use of negative space create a rhythm that invites users to pause and let their feelings rest.

Cloud Wishes was designed along a single emotional line—across nature imagery, typography, packaging, and graphic elements.
While the two moods maintain distinct impressions, they are experienced within one shared structure, allowing the collection to feel cohesive rather than divided.

A Brand Experience That Continues

Through this project, Yeop established a brand experience framework that extends beyond a single collection.
From the moment users encounter the product, they intuitively sense the brand’s attitude and emotional tone. This foundation now supports future content and series, enabling them to unfold naturally within the same emotional structure.