A FAMILIAR OBJECT, A NEW EXPERIENCE

The feeling of encountering ice cream arrives before any explanation—anticipation, the pleasure of choosing, a brief moment of rest.
This project began with a simple question: what if that emotion could be brought into the bathroom?
If a bath additive were remembered like ice cream, how would the experience change?

TURNING BATH TIME INTO A RITUAL

Bath Refresh approaches the end of the day as a ritual rather than a routine.
The brand name and logo were designed as a symbol combining a bathtub and foam, visually reframing bath time from an act of washing into a moment of personal recovery.

The contrast between soft pink tones and deep navy establishes a balance between relaxation and trust—setting a visual standard that feels both comforting and composed. Through this system, Bath Refresh positions bathing not as a task to complete, but as an experience to look forward to.

DESIGNED TO BE CHOSEN

Just like choosing an ice cream flavor, selecting a scent became a key part of the experience.
Each bath additive is clearly differentiated through color and naming, while the internal layout is designed so the full product composition is instantly recognizable the moment the package is opened. Without reading a single line of explanation, users can intuitively choose the scent that matches their current mood.

STRUCTURE SHAPES EXPERIENCE

The packaging was designed with a drawer-style sliding structure.
More than a storage solution, the opening motion itself becomes part of the experience—turning interaction into ritual. The paper-engineered structure guides the movement naturally, reinforcing anticipation.

Inside, the tray securely holds each product while maintaining a level of finish suitable for gifting straight out of the box.
Through structure, Bath Refresh shapes not just how the product is stored, but how it is discovered, chosen, and remembered.

A BRAND THAT STAYS AFTER USE

Bath Refresh is designed to linger—long after the bath is over.
While the bath additive dissolves in water, the packaging remains as an object—meant to be reused, displayed, or to quietly recall the experience.

The brand defines this after-moment as part of the experience itself.
By extending design beyond use into memory, Bath Refresh ensures that a small, everyday pause doesn’t simply pass—but stays, gently resurfacing when it’s needed most.