When considering a franchise, prospective owners look first not at projected profit, but at whether the business can realistically be operated.
This project began with designing a franchise introduction deck for a newly launched brand by a food manufacturing company—focused on clearly communicating the headquarters’ support system and the franchising process.

The information flow was structured so the roles provided by headquarters—logistics infrastructure, operating manuals, marketing support, and promotional frameworks—could be understood at a glance. The franchising process was then visualized step by step, differentiated by whether the prospective owner already had a store location.

By prioritizing trust-centered information architecture and intuitive design, the deck allows prospective franchisees to make judgments without unnecessary interpretation. The result is a franchise communication asset that convincingly demonstrates the brand’s operational readiness and execution capability.