WHAT WE FIRST NOTICED

The more a service positions data at its core, the more often its website fails to show how that data is actually used.
PLAG held an immense volume of information—but at first glance, its value wasn’t immediately legible.

Turning Numbers into Meaning

PLAG’s strengths were clear:
over 22 million keywords analyzed and operational experience across 4,200+ channels.
The challenge was not how much data existed, but what kind of decisions that data enabled.

Rather than listing figures, the focus shifted to designing a structure of interpretation—one that reveals how data turns into insight.

Visualizing the Flow

Before explanation comes understanding—and understanding begins with flow.
How data is collected, how it branches, and how it ultimately converges into insight.

To make this visible, custom graphics were developed to visualize PLAG’s core logic.
Screens were structured so the starting point and destination of information could be read naturally, without verbal explanation.

Designed for Understanding

The layout was intentionally restrained.
Excess decoration was removed, leaving only infographics and key metrics that matter.

As users scroll, they progressively understand what PLAG analyzes—and what it delivers.
Complexity is reduced not by omission, but by clarity.

Let the Data Speak Clearly

This landing page is not designed to prove the existence of data.
It is built to explain how data-driven marketing actually works.

PLAG’s expertise lives in its numbers.
Our role was to create the space where those numbers could speak—clearly, and with meaning.