A QUESTION BEFORE PARTICIPATION

Why do people register for some conferences without hesitation, while closing the page on others?
More than the amount of information, what truly matters is whether the value of the event is immediately clear—whether visitors can instantly understand what this conference means to them.

Defining the Conference Value

New Normal Conference is a platform dedicated to conversations around the next era of media.
The role of this landing page was not to simply list schedules and speakers, but to clearly communicate the scale, direction, and influence the conference creates.

Key indicators—such as number of participants, social reach, and host cities—were placed front and center, allowing visitors to grasp the magnitude of the event before diving into details.

Two Audiences, Two Paths

Sponsors and participants may land on the same page, but they arrive with entirely different motivations.
The structure of the landing page was built on this distinction.

For sponsors, the flow emphasizes brand exposure and growth potential.
For participants, it highlights insight, learning, and networking opportunities.
By separating these content paths, each audience can quickly find what matters most to them—without confusion or friction.

Visualizing Credibility

Purple-toned 3D objects and translucent card-based UI elements visually express the future-facing media environment that New Normal stands for.
Rather than relying on exaggerated visuals, the design focuses on clarity and trust—allowing professionalism and stability to come through naturally.

Guiding the Decision

The final section of the page is not about explanation, but about choice.
As visitors scroll, they gain a clear understanding of who this conference brings together and how it has grown over time—leading them seamlessly toward the next step: registration or sponsorship application.

Ready for Scale

This landing page is not limited to a single 2025 event.
It was designed with future expansion in mind—annual conferences, additional programs, and global participation—providing a flexible foundation that allows New Normal to continue defining what comes next.