If you’re considering building a website, one of the first questions you’ll face is which website builder is the right fit for your business.
Based on our experience as a design and website development agency—and hands-on use of every major platform—this guide compares the most widely used website builders in Korea and helps you choose the solution that best matches your goals.

Commonly used platforms include Imweb, Cafe24, WordPress, Sixshop, Framer, and Webflow.
Each offers distinct strengths and use cases—and choosing the right one can significantly impact the long-term success of your website.

1. Major Website Builders & Recommended Use Cases

1) Imweb — Simplicity with Local Optimization

Best for: Small to mid-sized businesses, simple company websites

Agency perspective:
Imweb’s intuitive interface makes it easy for beginners to launch a website quickly. It integrates seamlessly with Korean payment systems, making it especially effective for basic e-commerce setups.
However, its design customization is limited, which can be a drawback for brands where visual identity is critical.

2) Cafe24 — Built for E-commerce

Best for: Full-scale online stores, businesses managing large product catalogs

Agency perspective:
Cafe24 is highly optimized for the Korean e-commerce ecosystem. Payment, logistics, and marketing integrations are robust and reliable.
That said, it’s less suitable for content-driven sites or brand-focused corporate pages.

3) WordPress — Maximum Flexibility

Best for: Content-heavy blogs, enterprise websites, highly customized projects

Agency perspective:
WordPress offers unmatched extensibility and flexibility through its vast plugin ecosystem.
However, the learning curve can be steep for beginners, and professional support is often needed for setup, security, and maintenance.

4) Sixshop — Simple Storefronts

Best for: Small online shops, straightforward brand websites

Agency perspective:
Sixshop provides clean layouts and an intuitive editor, making product display and sales easy. Mobile optimization is a strong point.
Its limitations become apparent when managing large inventories or requiring advanced functionality.

5) Framer — Design-First Portfolios

Best for: Designers, creators, brand portfolios

Agency perspective:
Framer excels at interaction and animation, making it ideal when design itself is the core value.
However, it’s not suitable for projects that require full CMS functionality or e-commerce capabilities.

6) Webflow — Precision for Designers & Developers

Best for: Brand-driven websites, advanced customization, structured CMS needs

Agency perspective:
Webflow bridges the gap between design and development, allowing for highly refined, production-ready websites.
Its powerful CMS and interaction tools make it ideal for scalable, brand-centric projects—though beginners may find the learning curve challenging.

2. How to Choose the Right Website Builder

Choose by purpose

• E-commerce: Cafe24 or Sixshop

• Brand-focused websites: Framer or Webflow

• Content-driven blogs: WordPress

• Simple company introductions: Imweb

Consider budget & technical capacity

• Limited budget / low technical expertise: Imweb or Sixshop

• High customization & scalability: Webflow or WordPress

Choosing the right website builder depends on your project goals, budget, and technical resources. The right platform doesn’t just help you launch—it supports growth over time.

If you’d like personalized guidance based on your business needs, feel free to reach out via KakaoTalk.