Conversion-Focused IT Education Website for Non-Majors (Design & Development)

Website

2024. 8. 15.

This project designed an IT academy enrollment website around a data-driven trust framework and step-by-step conversion flow—so non-major applicants can move from information discovery to registration without hesitation.

WHERE DO BEGINNERS HESITATE?

The moment non-majors begin exploring IT education, one question comes first:
“Will I actually be able to keep up?”
Information is everywhere—but structures that create confidence are rare. This website begins with that hesitation.

Trust Before Choice

Enrollment is not a transaction; it’s the result of trust.
Before introducing the curriculum, the site places completion rates, employment outcomes, and performance data front and center—so results are seen first. These numbers are not promotional exaggerations, but reference points that allow visitors to judge for themselves.

Designed for Non-Majors

For non-majors, clarity matters more than friendliness.
Technical jargon is minimized, and the learning journey is broken into clear stages—making current position and next steps instantly visible. A stable purple color palette and repeated card-based layouts organize information hierarchy while reducing the psychological barrier of entering an unfamiliar field.

From Interest to Action

The distance between interest and action must be short.
Paths to consultation requests, curriculum details, and registration are streamlined, with unnecessary choices removed. Visitors remain in a decision-making flow—not a state of prolonged hesitation.

A Structure That Converts

This is not a website that simply explains well.
It is a conversion structure designed to ease non-majors’ anxiety, prove educational credibility, and guide users toward enrollment.
In IT education, value is not communicated through words alone—but through structure.





Sphere D.

Contact.

support@sphered.kr

+82 70-8098-0775

Location.

Seoul, Korea

Toronto, Canada

Sphere D.

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