TURNING PURPOSE INTO STRUCTURE

For a public-interest organization, a website must lead with purpose—while simultaneously proving credibility.
In this project, the entire content flow was designed so that the mission and scholarship philosophy of Dokdo Love Scholarship Foundation are communicated clearly from the very first screen. Strong symbolic visuals and a calm, restrained color palette were carefully balanced to express the foundation’s identity without excess.

DESIGNED FOR PARTICIPATION

User journeys were simplified to guide visitors naturally from awareness to action—connecting donations, partnerships, and content exploration into a clear, intuitive flow.
Information was layered step by step, from the foundation’s introduction to activity records and participation methods, resulting in a website that meets both public-interest responsibility and practical usability.